I traveled to Sweden on the 25th of September for a four-day production. The plan was simple but intense: one day dedicated to studio content, two days shooting in nature, and one day on standby for weather or missing shots. Everything was shot on my Sony FX30 — both photo and video — supported by multiple lights, stands, tripods, and accessories that I carried with me across every location.
One of the first challenges was the catalog imagery. The vehicle was oversized, and no nearby studio could accommodate it. Instead of delaying the project, we built a temporary DIY setup using materials available on site. I focused on getting the geometry, shadows, and lighting right in-camera, keeping post-production minimal and only for background cleanup.
Main goals of the shoot included:
- Showing real off-road performance and terrain capability
- Demonstrating clearance, stability, and key safety features
- Creating catalog-style images on a clean background
- Capturing detailed shots explaining how to operate core functions
- Producing both photo and video content for website and social use
For the outdoor work, we needed realistic locations that would demonstrate what the vehicle is designed for. Accessing these areas meant carrying all equipment by hand through rough terrain. In late September, daylight disappears quickly and weather changes fast, so efficiency was critical. Before the trip, I prepared a mood board and a shot list to keep the production tight and avoid missing essential angles or features.
Across different lighting conditions — bright daytime, overcast skies, and low-light evening — we built a complete visual package covering action, features, and catalog material. The studio day delivered the clean technical shots the brand needed; the nature days delivered the action-driven images and videos that show the vehicle’s purpose.TraxRover ended up with a full set of launch-ready assets: website visuals, catalog images, feature demonstrations, and social-media-ready clips. This gave them a complete starting point to present the product to buyers, investors, and early partners.
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